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	Comments on: Possible Ways to Increase Corporate Blogging	</title>
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		By: Surinder Kahai		</title>
		<link>https://www.leadingvirtually.com/possible-ways-to-increase-corporate-blogging/#comment-667</link>

		<dc:creator><![CDATA[Surinder Kahai]]></dc:creator>
		<pubDate>Sat, 28 Mar 2009 14:01:03 +0000</pubDate>
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					<description><![CDATA[Gennady, culture plays a critical role in whether or not people will be willing to share what&#039;s on their minds via blogs. When you talk to people from different companies, you are able to see how willing they are to open up in front of others. There are some companies where people just clam up so much so that even their nonverbal communication is minimal. Then there are those where you find people talking to each other, smiling, sharing ideas, and walking together in the corridors. 

Culture is one of the social aspects of an organization that is critical for the success of blogging or other collaboration technologies. You also need strategic alignment (i.e., blogging should be seen as advancing the organization&#039;s strategy) as well as proper leadership and reward systems. I believe that understanding of technology can be taken care of via proper training and education. That is not the biggest problem typically. The biggest problem is in bringing about social changes so that blogging can prosper. Even in technology firms where employees have a good understanding of technology, blogging is unlikely to be successful if it is not seen as helping strategy and the culture, leadership, and reward systems aren&#039;t simply conducive to collaboration.]]></description>
			<content:encoded><![CDATA[<p>Gennady, culture plays a critical role in whether or not people will be willing to share what&#8217;s on their minds via blogs. When you talk to people from different companies, you are able to see how willing they are to open up in front of others. There are some companies where people just clam up so much so that even their nonverbal communication is minimal. Then there are those where you find people talking to each other, smiling, sharing ideas, and walking together in the corridors. </p>
<p>Culture is one of the social aspects of an organization that is critical for the success of blogging or other collaboration technologies. You also need strategic alignment (i.e., blogging should be seen as advancing the organization&#8217;s strategy) as well as proper leadership and reward systems. I believe that understanding of technology can be taken care of via proper training and education. That is not the biggest problem typically. The biggest problem is in bringing about social changes so that blogging can prosper. Even in technology firms where employees have a good understanding of technology, blogging is unlikely to be successful if it is not seen as helping strategy and the culture, leadership, and reward systems aren&#8217;t simply conducive to collaboration.</p>
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		By: Gennady Beyzarov		</title>
		<link>https://www.leadingvirtually.com/possible-ways-to-increase-corporate-blogging/#comment-658</link>

		<dc:creator><![CDATA[Gennady Beyzarov]]></dc:creator>
		<pubDate>Tue, 24 Mar 2009 18:21:43 +0000</pubDate>
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					<description><![CDATA[Thanks to both Surinder for the initial insight and Andrew for the experience based comments. My organization, a hospital with over 1,500 associates, is considering the implementation of a hospital wide blog. I had apprehensions about the level of use and this post is therefore applicable and interesting to me. The organization that is mentioned (Sun Microsystems) as having some success with a corporate blog is technical in nature. The assumptions therefore is that the majority of Sun&#039;s employees embrace and are comfortable with technology. But what about all of the other institutions that are not technology based and where the majority of employees have trouble with or little understanding of technology? My instinct is that the corporate culture of Sun Microsystems has much to do with the success of their blogging program.]]></description>
			<content:encoded><![CDATA[<p>Thanks to both Surinder for the initial insight and Andrew for the experience based comments. My organization, a hospital with over 1,500 associates, is considering the implementation of a hospital wide blog. I had apprehensions about the level of use and this post is therefore applicable and interesting to me. The organization that is mentioned (Sun Microsystems) as having some success with a corporate blog is technical in nature. The assumptions therefore is that the majority of Sun&#8217;s employees embrace and are comfortable with technology. But what about all of the other institutions that are not technology based and where the majority of employees have trouble with or little understanding of technology? My instinct is that the corporate culture of Sun Microsystems has much to do with the success of their blogging program.</p>
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