Social networking

Can Using Facebook Within Your Organization Add Value?

Can Using Facebook Within Your Organization Add Value?

  I often hear from business leaders that while they see some value in using Facebook for business-to-customer interactions, they see little value in using it internally. They argue that the use of Facebook to engage in social chit-chat will distract employees from their work and make them unproductive. I believe that these business leaders are not seeing the value… Read more →

How to Put the “Social” Back into Social Media

How to Put the “Social” Back into Social Media

  Social media isn’t what it used to be — there is a lot more content but the interaction is missing. As more and more companies are creating social media accounts and encouraging people to interact with them through these channels, it becomes increasingly more important to follow social media best practices to avoid unintentionally pushing away those who wish… Read more →

Recent News on Social Media

  This week I have run across some very interesting articles on social media and how their use is evolving. These two articles struck me as interesting because they discuss requiring people to use Facebook or Second Life in order to perform in classes or on the job. I think these use-cases highlight that we desire to use social tools… Read more →

How Harmful is Facebook to Reputations and Relationships?

I recently deactivated my Facebook account.  Although it had been a handy tool for reconnecting with old friends, keeping up with some colleagues, and socializing with family & other loved ones, in the past few months, I began to experience a downside to the social networking site. This eventually led to the deactivation of my account. Although social networking can… Read more →