Comments on: Clearing the Air About Corporate Blogging http://www.leadingvirtually.com/?p=184 Leadership in the Digital Age Thu, 09 Sep 2010 02:37:48 +0000 http://wordpress.org/?v=2.2.2 By: Surinder Kahai http://www.leadingvirtually.com/?p=184#comment-654 Surinder Kahai Tue, 17 Mar 2009 15:11:02 +0000 http://www.leadingvirtually.com/?p=184#comment-654 Andrew, thank you very much for your comment. It stimulated me to write another post - you can see it at http://www.leadingvirtually.com/?p=185. Andrew, thank you very much for your comment. It stimulated me to write another post - you can see it at http://www.leadingvirtually.com/?p=185.

]]> By: Andrew Meyer http://www.leadingvirtually.com/?p=184#comment-652 Andrew Meyer Sun, 15 Mar 2009 03:35:14 +0000 http://www.leadingvirtually.com/?p=184#comment-652 The problem with blogging is one of getting contributors. I've seen various studies and believe that the percentage of active bloggers is about 3% of people who follow blogs. Commenter are around 10-15%. This is true from blogger to YouTube. The percentages just kill you in a corporation. Add to that the bias that the politics of an organization will have on the information and what is passed will not improve communications all that much. You won't end up with a bell-curve of increased communications, what you'll end up with is some sort of a bimodal graph. People whinging on one side and brown nosing on the other. I know two people who are both active bloggers who have made efforts to get people inside their companies to blog. They both work for large companies 10,000+. They both have excellent technologies for blogging, recognize the benefits and have had virtually zero success getting people to blog for any sustained period of time. For those of us who make the effort and enjoy engaging in the exchange of ideas, it's great, but it's unlikely blogging will cross the chasm. Great if it does, but even if it doesn't, it's still a great tool for sharing ideas. I would love to be proved wrong. If you have cases where companies have introduced blogging and gotten people to blog and comment over a sustained period of time, I would love to learn why it succeed inside of a company. The problem with blogging is one of getting contributors. I’ve seen various studies and believe that the percentage of active bloggers is about 3% of people who follow blogs. Commenter are around 10-15%. This is true from blogger to YouTube.

The percentages just kill you in a corporation. Add to that the bias that the politics of an organization will have on the information and what is passed will not improve communications all that much.

You won’t end up with a bell-curve of increased communications, what you’ll end up with is some sort of a bimodal graph. People whinging on one side and brown nosing on the other.

I know two people who are both active bloggers who have made efforts to get people inside their companies to blog. They both work for large companies 10,000+. They both have excellent technologies for blogging, recognize the benefits and have had virtually zero success getting people to blog for any sustained period of time.

For those of us who make the effort and enjoy engaging in the exchange of ideas, it’s great, but it’s unlikely blogging will cross the chasm. Great if it does, but even if it doesn’t, it’s still a great tool for sharing ideas.

I would love to be proved wrong. If you have cases where companies have introduced blogging and gotten people to blog and comment over a sustained period of time, I would love to learn why it succeed inside of a company.

]]> By: nachiket.pandya@gmail.com http://www.leadingvirtually.com/?p=184#comment-651 nachiket.pandya@gmail.com Fri, 13 Mar 2009 20:10:28 +0000 http://www.leadingvirtually.com/?p=184#comment-651 I agree with this post. Last year our company started blogging on our business rules (technology) practice. It has served as a valueable marketing tool when we present to prospective clients. I think its a great channel to communicate and bounce ideas to internal as well as external players (obviously, the rules of posting for internal consumption and external consumption have to be different). I agree with this post. Last year our company started blogging on our business rules (technology) practice. It has served as a valueable marketing tool when we present to prospective clients.
I think its a great channel to communicate and bounce ideas to internal as well as external players (obviously, the rules of posting for internal consumption and external consumption have to be different).

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