What does humanizing your business mean?

What does humanizing your business mean?

In my teaching, I have often emphasized the need for businesses to use social media to humanize and build an emotional connection with their customers. This is extremely critical for small businesses that don’t have a lot of money for expensive promotions. Of course, when using social media, promotions are generally not as successful as emotional engagement but some businesses… Read more →

manage temporal diversity

How Important Is It To Manage Temporal Diversity in Virtual Teams?

  During the last weekend, I had a chance to observe a couple of workers who were installing new backsplash in my kitchen. One of them was setting the tiles as quickly as he could. It was clear that he wanted to finish his task and get out as quickly as possible. The other went about his work patiently. He… Read more →

Can Using Facebook Within Your Organization Add Value?

Can Using Facebook Within Your Organization Add Value?

  I often hear from business leaders that while they see some value in using Facebook for business-to-customer interactions, they see little value in using it internally. They argue that the use of Facebook to engage in social chit-chat will distract employees from their work and make them unproductive. I believe that these business leaders are not seeing the value… Read more →

Returning to Leading Virtually

I have been away from writing for Leading Virtually for a little more than a year. I didn’t intend for my absence to be so long, but it was a very eventful and busy year for me. I am happy to be blogging again for Leading Virtually at the start of this new year! Although I was away from Leading… Read more →